Lash salons are becoming quite popular throughout the years. Today you can find various ones everywhere you go whether you’re in a mall, in town or so on. This is a growing business not a lot of people are talking about, and is even considered to be a rookie in the aesthetics industry.
A lash salon business is much easier on the pockets to start since you won’t be needing grand equipment. Plus this kind of business is pretty much in demand since a lot of people these days have caught a liking for volumized and luscious lashes.
So if you’re planning on becoming a lash salon owner, there are certain things you need to know before opening, and these are things listed down below!
What Does A Beginner Lash Tech Need?
To start any business, you first need to know and cover everything you’ll be needing to run your business. And for lash salons, you can consider a handful of materials, equipment, tools and products to provide quality and efficient service. To help you out, here’s a checklist of things a lash tech needs:
- A functioning booking system.
- Tweezers and lash wands.
- Eyelash adhesive.
- Lash tape or pads.
- Lash primer.
- Beauty salon bed and pillow.
- Lash remover (Gel or Cream.)
- Quality lashes (Mink, Silk, Synthetic, human hair or horse hair.)
- Lash tile.
- Facial headband.
What Are The Two Ways To Run A Lash Business?
To start your own lash business, there are certain things you need to decide on. There are different types of lash businesses, some offer services in a salon, some offer home service and some offer both. So before you start, figure out how you want your lash business to be run.
Lash Salon
This option is if you want customers to go to you when they need lash service, and also if you want to have your own space to provide quality service. This option comes with its set of pros and cons, so here’s a list for you to consider:
Pros:
- It’s more convenient for you since customers go to you for service.
- You’re guaranteed to have more space.
- You get to hire people to deal with bookings, other appointments, promotions, clean up and so on.
- Makes your business seem more credible and reliable.
- This gives you a chance to be known better in the lash community.
Cons:
- You need bigger capital to start.
- You need to pay wages when hiring people.
- You need to get maintenance annually or even monthly.
- No flexible time.
- No work-life balance.
Home Service
For this option, you can either let people go to your home for service or you go to their homes for service. Here are its pros and cons to consider:
Pros:
- You have control over your time.
- Low capital is needed to start.
- No need to pay for leases or rentals.
- No commitments.
Cons:
- You’ll need to do everything like booking, sterilizing tools, promotion and so on.
- Harder to get recognized in the community.
- Harder to find clients if promotion is poor.
How Do I Protect My Lash Salon?
An efficient and effective way to protect any kind of business is by getting business insurance. This can protect your business in various ways and aspects such as legal dangers, financial dangers, safety dangers, property dangers and so much more.
And even if you’re a very cautious person, incidents such as fires, floods, earthquakes and so on can happen anytime and be hard to prevent. But getting business insurance is one way to keep you covered when these accidents do happen.
Business insurance policies you can get are Commercial General Liability insurance, Professional Liability Insurance, Property Insurance, Business Interruption Insurance, Cyber Liability Insurance, Commercial Vehicle Insurance, Workers’ Compensation Insurance and so much more!
How Do I Get More Customers In My Lash Salon?
One of the most effective ways to attract customers today is by reaching them online! So create a website or a profile with popular social media platforms and promote your business such as Facebook, Instagram, Twitter, Youtube and so on.
You can put up paid ads, collaborate with other brands in the same industry, do x-deals with micro-influencers, work with national influencers and even create fun videos to add on TikTok, Instagram Reels, YouTube Shorts and even Facebook Short Videos.
Once people see your ads or bump into one of your videos, they can instantly head over to your website with one single click! After promoting, you’ll notice your engagements rise up every time.
