Promo codes are a great way to attract new and old customers to your hotel. They can help you boost your revenue and increase occupancy during slow periods, increasing your bottom line.
They can also be used to re-engage with guests who have abandoned their booking. They can be sent via automatic post-stay emails or directly to the guest.
Boosts Revenue
Promo Codes are a great way to increase the number of hotel bookings, but it’s essential to do it right. You need to understand your property’s pricing strategy and how it compares with other hotels in your area. Also, you must consider your property’s history of high or low demand in specific periods and set rates accordingly.
For example, if you have a strong reputation for high demand around Christmas and the weekends, increasing your room rates to maximize revenue during these times makes sense. In addition, you can use dynamic pricing to keep your rates competitive with other properties and maximize your ROI by adjusting rates as market demand changes.
Another way to boost your hotel’s revenues is by offering packages and discount rates to encourage longer stays. These are ideal for attracting business travelers who need to stay multiple nights. Alternatively, you can offer deals only to guests who spend a certain amount on their stay.
To make these offers more appealing, use customer loyalty programs to reward repeat customers with exclusive discounts and rewards. It will boost your overall occupancy rate and ensure your existing guest base stays loyal to your hotel.
You can also partner with social media influencers to promote your hotel by providing them with an exclusive promotional code. It is a cost-effective way to attract a new audience and can help you develop relationships with local businesses in the area.
Finally, announcing a temporary discount may engender a sense of urgency. It can let customers schedule quickly, shop now, and lessen their anxiety about missing out on an excellent deal.
Before you launch any promo codes, it’s crucial to have a good cancellation policy in place. It will prevent guests from booking and canceling at the last minute and help you recover lost revenue. It would be best to be transparent about how the codes work and how to redeem them. These policies can also help you build trust with potential guests and improve your cancellation rate.
Attracts New Guests
Promo codes are a great way to attract new guests and increase hotel reservations. In addition, they can also boost social media engagement.
Making an email marketing campaign is one of the best ways to use a promo code. In this campaign, you can use a unique promo code to attract a specific type of customer. It will help you to create a more personalized approach to your marketing and sales efforts.
Another great way to utilize a promotion code is by offering customers gifts with their purchases. It can be a small gift to draw customers to your online store and convert them into buyers.
A gift can be anything from a coffee cup to a scarf or even a box of chocolates. By offering a gift, you can make your customers feel special and give them something extra they won’t get anywhere else.
You can also use a promo code to promote a special event you are hosting at your hotel. For example, you could host a Christmas party or brunch to attract new and old guests.
This tactic may be particularly successful if you have a sizable following on social media. Promoting the best content from your social feeds can generate interest in the promotion and increase its reach.
In addition, you can use a promotional code in a way that will make the most of your marketing budget. For example, a 10% off sale can be linked with an email campaign or paid ad to help you maximize your revenue and customer retention.
Lastly, a promotional code can also be used to study which platforms are more effective at generating traffic or conversions for your business. It helps refine your marketing tactics to maximize your advertising and sales expenditures. Using a solution that can monitor your marketing success across several platforms and channels is the most efficient way to do this.
Attracts Old Guests
Promo codes are a big part of hotel marketing. These offer a range of benefits, from reducing booking costs to boosting social media engagement and making your brand name a household one. The most effective ones are personalized and target the right audience. It is a great way to boost retention and customer loyalty, leading to more business.
The best way to get the ball rolling is to appoint a dedicated person to oversee the task. This person can also be tasked with tracking the performance of your promotional codes and implementing improvements as necessary. Using a dedicated marketing manager will ensure your ad campaign is always on point and your customers are satisfied. A happy customer translates to higher revenues and more happy staff.
There is no denying that a well-designed and executed ad campaign can make or break a hotel brand. However, implement a few proven strategies in your marketing mix to maximize your marketing budget and avoid paying the price for misguided tactics. Among the most important is introducing a suite of freebies, or a rewards scheme, for your most loyal guests.
Makes Guests Happy
Promo codes are a great way to attract new customers and maintain loyalty to existing ones. They can also boost sales and improve customer satisfaction.
They are also a great way to develop relationships with local businesses in your area. Using them can also help you track your print and online advertising.
Guests love discounts and promo codes, often considered an evergreen marketing strategy in the travel industry. But how do you go about promoting them?
You can promote your hotel’s discount offers through many different channels, including social media and email marketing. It’s crucial to realize that there are a few considerations to make when managing these initiatives.
First, creating a sense of urgency is crucial when running any promotional offer. If your customer can take advantage of the deal immediately, they may remember it. You can encourage your customers to act quickly by giving the code an expiry date.
Another thing you should consider when creating a promotion is how often it will be offered. For example, if you’re a business hotel, you should provide discounts at intervals, such as every two days or on a specific date.
You can also offer your guests a discount if they book a specific stay package with you. For example, you can submit a 10% discount on a booking that includes a continental breakfast and an evening dinner.
The best time to offer these discounts is during a long weekend or on holiday. Alternatively, you can offer these deals during a festival or special event at your property.
Social media is one of the best strategies to advertise your hotel’s promotional deals. To increase traffic to your website or booking system, you might run advertisements on Facebook and Instagram. You can also use Google Ads and remarketing ads to increase your visibility. You can even use ready-to-use ad templates that will make it easier for you to advertise these discounts and packages.
